Fixing YouTube

I made a mistake by saying I would boycott YouTube because of their demonetization and advertising policies.

It’s sort of the same thing as when I ragequit Facebook last year, after I got ban-hammered for what I thought were absurd and fascist reasons. I responded in a very “throw the baby out with the bathwater” sort of way.

Then eventually, I think it over to the point that I realize some stuff and things.

Here’s the blunt truth: Facebook and YouTube, as far as I know, are the best of their kind, flaws and all.

I looked into Vimeo tonight. Using a free account, I’d only be able to upload about one video a week, if that. Vimeo is all about the ad-free experience, which means they make their profit directly from their users. I’m not going to pay for an account right now, to procure enough storage space for my imminent video production ambitions. Maybe down the road.

Which basically leaves me with YouTube and Facebook for publishing videos.

I just have to accept that most of my videos will not be monetized. They wouldn’t on Vimeo, anyway. And it’s not even about the money. It’s the principle of the thing, and the absurdity.

But if I want to get my content out there. And I like that I can talk about the absurdity of YouTube, on YouTube. It’s a platform that works. And if enough content creators hit enough logical points that reveal the hypocrisy of their policies, this can lead to change over time.

Of course, for things to actually change, the advertisers themselves will need to level up their perceptions. But YouTube can help, by standing up for its content generators and providing options on a case-by-case basis for advertisers.

It’s not as complicated as it sounds. Every advertiser surely enters a signed or electronic agreement with YouTube. As part of the agreement, there could be a series of check boxes. “Please check the box next to each item you’re willing to have your advertisement associated with.”

The check boxes could include items like politics, religion, drug use, sexual innuendo, and profanity, to name a few. Then, each advertiser decides for themselves what is acceptable, rather than having a choice made for them by a blanket policy.

YouTube could also implement a safeguard for their viewers, who may be detrimentally triggered by certain ad content, like beer ads. Let the user indicate what kinds of advertisements would be potentially harmful to their well-being.

Just throwing out some ideas. No use dwelling on problems if I am not willing to consider solutions.

So, yeah. For now, Facebook and YouTube are the most viable hosts for the Hicks/You 2020 campaign’s forthcoming video content.

Bathwater dispensed. Baby saved.

Also published on Medium.